Lead
businesses.
Transform
results.
Executive leadership across general management, commercial strategy, and business development. A strategic, operational, and financial vision geared toward sustainable growth and profitability.
Explore
Different industries.
One consistent approach.
Executive experience built across large corporations, medium-sized companies, and small businesses, in roles including:
Executive Director · Independent Director · General Manager · Business Unit Manager · Commercial Manager
Understanding the business in depth, designing sustainable strategies, making decisions, and mobilizing organizations toward results.








When business
needs to move forward.
The experience gained in a large corporation can also serve a company that needs to grow, professionalize, transform, or restore profitability.
Management
scope.
From strategy to operations, with an integrated view of the variables that determine an organization's performance.
Commercial growth · channels · customers · pricing
P&L · profitability · revenue management · costs
Processes · efficiency · structure · execution
Business model · priorities · new business opportunities
Roles · accountability · management control · decision-making
Teams · culture · leadership · change management
Organization · systems · processes · professionalization
Integrated perspective · execution · value creation
Ideas in
motion.
A selection of articles, interviews, and conversations on leadership, strategy, and business management, with retail as one industry among many—not the central focus.
Original content in Spanish
Leadership put to the test
A reflection on leadership in moments of real pressure.
Human leaders: the future of work
The human factor and organizational culture at the heart of leadership in the era of hybrid work.
The rise of the digital world: Omnichannel
The evolution of the digital world and the challenge of integrating physical and digital channels.
Planning for 2022
How to balance physical and digital channels in annual planning, according to customer and product type.
Retail Media
A video podcast series about the retail media business.
The role of Shopper Marketing and its distinctive features
Shopper Marketing as a discipline in its own right, distinct from Trade Marketing.
Academia &
consulting.
Teaching and mentoring complement executive experience in:
Strategy · Project Evaluation · Pricing · Retail · Executive Education
Contact
If you would like to discuss business, growth, transformation, or simply exchange ideas, feel free to reach out.
LinkedIn